Focus on the evergreen

So much content that we come across today has (very) short expiration dates. Current events are so titillating to the ego. It’s all about urgency.What’s happening now?React, react, react. Fire! Squirrel! I've caught some flack for not opining on the latest, most triggering social trends. But I’ve always had a longing for things that are evergreen. It’s been one of my strictest editorial guidelines since I started blogging. Though it may have cost me some (a lot of?) popularity and virality, I wouldn’t change a thing.

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